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Making money sustainably – a definitive guide for all business
, Thursday, 15 May 2008
With sustainability a headline issue for businesses across all sectors, a new report is set to become the definitive guide to succeeding in the new economy. Leader business 2.0, published by Forum for the Future, provides businesses with a rigorous framework for achieving their objectives in a more sustainable way.
The antidote to greenwash, the report is based on Forum for the Future’s extensive experience of working in partnership with leading businesses, including Marks & Spencer, Kingfisher and Unilever.
The report examines business in terms of ten key activities, such as products and services marketing and reporting. For each activity, it lists clear guidelines for leaders to measure themselves against and use as a template for success in the future.
The case studies go across all sectors, demonstrating a fundamental shift in how businesses are achieving their objectives:
“Our smartest companies are realising that sustainability has to be at the heart of how they do business. This will not only ensure that they are the successful business of the future, but also that the planet we live on actually has a future.”
– Peter Madden, CEO - Forum for the Future.
“Our work with the leading businesses tells us that you can be sustainable and profitable at the same time and that it’s something all business show aim for. Our hallmarks show companies what that looks like and how they might go about it.”
– Stephanie Draper, Acting Director of the Business Programme and co-author of the report.
Click here to download the report
The antidote to greenwash, the report is based on Forum for the Future’s extensive experience of working in partnership with leading businesses, including Marks & Spencer, Kingfisher and Unilever.
The report examines business in terms of ten key activities, such as products and services marketing and reporting. For each activity, it lists clear guidelines for leaders to measure themselves against and use as a template for success in the future.
The case studies go across all sectors, demonstrating a fundamental shift in how businesses are achieving their objectives:
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Guardian News and Media is leading the media sector with both operational and editorial commitment to sustainability
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Dulux/Akzo Nobel is taking real steps towards mainstreaming sustainability through its trade paint Ecosure which has reduced environmental impacts
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Cadbury is looking to secure its future supply through its Cocoa Partnership programme that ensures economic, social and environmental sustainability for over a million farmers around the world
“Our smartest companies are realising that sustainability has to be at the heart of how they do business. This will not only ensure that they are the successful business of the future, but also that the planet we live on actually has a future.”
– Peter Madden, CEO - Forum for the Future.
“Our work with the leading businesses tells us that you can be sustainable and profitable at the same time and that it’s something all business show aim for. Our hallmarks show companies what that looks like and how they might go about it.”
– Stephanie Draper, Acting Director of the Business Programme and co-author of the report.
Click here to download the report
